Wednesday, December 9, 2009


Technology in education can hasten change if we connect with and build our tribes of supporters. That is the take-away for me after reading Seth Godin's book entitled Tribes. If you have not read his stuff, you are woefully behind the marketing curve. I read the book in preparation for training our team on how we can extend our reach, expand our revenue and build more support for our program without spending any more in marketing. Our goal in this training is really to challenge our current thinking and find ways to do more with less.

In the non-profit world Tribes are even more important. The fanatics who help you push your cause are absolutely critical. In ABCTE's case, we have tribes of political supporters, potential donors, school districts and of course our teachers. We just have to leverage technology to better align our tribes to help us achieve more.

I am looking forward to this team training. More to come as we will also cover Free, The Long Tail and Disrupting Class. Should be a pretty great day.