Friday, October 29, 2010

Marketing Majors: Don''t get ripped off

I absolutely LOVE this blog post by Seth Godin on Marketing Degree Programs. I was going to paraphrase but will just show it bleow.  It definitely speaks for itself.  My daughter is a marketing major and most of her acutal marketing classes didn't even come until the senior year and don't really deal with real world marketing at all.  I am sending her this as well!

Pushing back on mediocre professors



College costs a fortune. It takes a lot of time and it takes a lot of money.


When a professor assigns you to send a blogger a list of vague and inane interview questions ("1. How did you get started in this field? 2. What type of training (education) does this field require? 3. What do you like best about your job? 4. what do you like least about your job?") I think you have an obligation to say, "Sir, I'm going to be in debt for ten years because of this degree. Perhaps you could give us an assignment that actually pushes us to solve interesting problems, overcome our fear or learn something that I could learn in no other way..."

When a professor spends hours in class going over concepts that are clearly covered in the textbook, I think you have an obligation to repeat the part about the debt and say, "perhaps you could assign this as homework and we could have an actual conversation in class..."

When you discover that one class after another has so many people in a giant room watching a tenured professor far far in the distance, perhaps you could mention the debt part to the dean and ask if the class could be on video so you could spend your money on interactions that actually changed your life.

The vast majority of email I get from college students is filled with disgust, disdain and frustration at how backwards the system is. Professors who neither read nor write blogs or current books in their field. Professors who rely on marketing textbooks that are advertising-based, despite the fact that virtually no professional marketers build their careers solely around advertising any longer. And most of all, about professors who treat new ideas or innovative ways of teaching with contempt.

"This is costing me a fortune, prof! Push us! Push yourself!"