Monday, March 21, 2011

Brookline College - great experience

Had a great opportunity to tour Brookline College in Phoenix last Friday and came away very impressed.  There is so much bad publicity surrounding for-profit colleges and universities it is nice to see one that is truly focused on students.  Their belief that growth comes from serving the student and helping them achieve their goals is refreshing in an industry where CPL and CPE dominate the conversation (cost per lead and cost per enrollment).

There will be fallout in the industry.  Areial Sokol just sent an update where he talks about how hard that will be when there is a barrier to exit in this industry because accreditors have made it so difficult for organizations to buy out another player. 

This will be a fascinating time in higher education.  But as long as there are schools like Brookline, for-profits have a chance.